"Design creates culture. Culture shapes values. Values determine the future."
-- Robert L. Peters

Hello!

I am an inspired design leader, passionate about crafting beautiful functional apparel, connecting people to the Outdoors.

For over 15 years I’ve been designing, and leading design teams for, men’s and women’s outerwear and sportswear for top brands. I love bringing innovation, problem-solving, attention to detail, and sustainability to the process of creating great performing product.

I am seasoned in the intricacies of producing full-scale annual lines, and love working with my teams to shape meaningful creative direction from trends and insights, and seeing that process through to commercial success.

I would love to hear from you:

freshdesignlab@gmail.com